Shirute CEM Services
for Customer Experience Professionals

Get ready to score your capabilities

  • Benchmark how well you are managing your customer experiences compared to your peers and past
  • Learn how systematically Customer Experience is managed in your organization
  • Learn more about CEM competencies from external CX professionals and how to get your organisation to invest in the right development activities

 Do you know how your organisation is doing...

Do you know how well your organisation is actually doing
your Customer Experience Management?

Need tools to move your Customer Experience Management skills to the next level?

We at Shirute have designed a service path for evaluating your organisation's current competences in Customer Experience Management (CEM).

You can get up to speed in no time by taking our quick CEM Benchmark, the most comprehensive study evaluating where you currently stand compared to others. It only takes 15 minutes and is free of charge.

If you need further information about your results and recommendations on the next steps, contact us for a CEM analysis, our expert analysis of your self-assessment.

If you want to take serious measures to develop your act to the next level, our CEM Audit is for you. To get a crystal clear understanding of your current state, our seasoned experts will conduct this audit through a series of interviews and workshops, tailor-made to fit your organisation's needs.

We are here for you on your path to developing your Customer Experience Management practices. Just contact us and let us help you to find the right solutions for your organisation!

Get to the Next Level!

CEM Benchmark

This benchmark provides comprehensive results and valuable data comparing you to other organisations, based on your self-evaluation on your Customer Experience Management practices.


CEM Analysis

Our expert analysis is conducted based on your CEM Benchmark results, giving recommendations on the next steps and best practices to develop your CEM skills.


CEM Audit

Our seasoned experts conduct this audit through interviews and workshops. You will get concrete ideas and recommendations on developing your CEM even further.


Get Instant Access to Shirute CEM Benchmark

No charges. No hassle. Just the results. Get to know how good a CEM pro you are.

Get your organisation to the next level with Shirute CEM Services

Do you know how good a customer experience manager you are?

Your answers are evaluated against the Shirute Customer Experience Management Index™ to understand your level of CEM maturity. This index measures e.g. how systematic and goal-oriented your activities are, how well you have organised your CEM development, how much you co-ordinate the various CX development projects, how customer experiences are measured, and how much you and your peers invest or plan to invest in Customer Experience Management. By regularly taking our FREE CEM Benchmark, you will be able to monitor the progress of your organisation's development.

Want your results analysed?

Interested in hearing more about your organisation specific results, and how they should be interpreted? In addition to our free CEM Benchmark survey, we also provide an added-value service that gives you a deeper expert analysis of your results - plus ideas on how to improve. Because we care, and want you to become even better at Customer Experience Management.

Need an expert view on
your CEM skills?

Ready to dive in deeper to your current state of Customer Experience Management, and to hear what to do next? In addition to our free CEM survey and added-value CEM Analysis, we can also do a CEM Audit to help you see your current strengths and weaknesses, and set you on the right path to reach the next level. Our audit consists of interviews with people from your organisation, running and analysing capability-specific questionnaires and using our state-of-the-art software analysis tools to define where you stand.

Get on the Fast Track with Shirute CEM Analysis

A deeper expert analysis of your CEM Benchmark results. With recommendations.

See the results...

Curious about how others are doing? See the results of the latest CEM Benchmark study.

"Based on our study on the CEM 2021 International Benchmark, IKEA is this year’s leader in managing customer experiences. The Finnish telecom and digital service provider Elisa places second. Science and technology company SCIEX lands third."

International CEM Benchmark 2020, Shirute Ltd

Get your Shirute CEM Audit now

 Find focus areas. Get tools to communicate. Learn best practices.


Here are the answers to some frequently asked questions:

What does the CEM Benchmark report include?

The report gives you your own organisation's scores in the different professional competency levels related to Customer Experience Management, the overall results based on your answers and those of your peers, and the possibility to benchmark your skills with other companies.

Who can see my results?

We treat all responses with full confidentiality. You can access only your own scoring results. Just like you, others can see the aggregated results, but not the specific data of your organisation. 

What does the Shirute CEM Analysis include?

The Shirute CEM Analysis includes your organisation's scores analysed in-depth and concrete recommendations on what to do next to perform stronger in Customer Experience Management.

What is the difference between the Shirute Benchmark report and Shirute CEM Analysis?

The Shirute CEM Benchmark results are reported on a more general level, and allow you to do your own analysis and conclusions on what would be the best actions to do next. The Shirute CEM Analysis is a report unique to your organisation, based on your results. It is hand-crafted with love by our CX professionals, and provides concrete recommendations on possible next steps and future actions for your organisation.

What if we already know a specific pain point or capability area that we would need help with?

If you already have an idea where it itches, the Shirute CEM Audit is the perfect option for you. We provide six different audits that all focus on specific CEM competences and development areas.


What methods are used in Shirute CEM Audit?

Whilst the Shirute CEM Benchmark is a self-assessment of your skills, our CEM Audit evaluations are always based on interviews and background research conducted by our seasoned CX experts. All our audits include interviews, questionnaires and workshops that help our professionals to reach conclusions and to give you specific guidance on what you should do next to get to the next level at customer experience management.


How long does it take to complete Shirute CEM Audit?

We can customize the length of the project to fit the schedule that suits your organisation best. On average, each project is  conducted in 3-4 weeks.


Anything else you want to know?

Please do not hesitate to contact us for any additional information.